![]() However, the long-term plan is to build out a set of tools that can be used by all businesses, including larger ones. ![]() ![]() They can also choose to create an ad to help boost that engagement and grow their audience, if needed.įacebook says it’s initially building Facebook Business Suite with the needs of small businesses first, as so many have been forced by the pandemic to find new ways to reach customers and sell online. Here, businesses can view their posts’ reach, engagement and performance across both Facebook and Instagram. The app offers tools for creating feed posts for Facebook and Instagram, scheduling posts and provides insights on what’s working. They can also set up personalized saved replies here, in order to respond to common customer inquiries. Inside Business Suite, business owners will be able to see critical alerts, messages, comments and other activity taking place across Facebook and Instagram right in the new app’s home screen.
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